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Guys like luxury, and women like imports when it comes to new-car buying, according to a study by Kelley Blue Book. Five out of the 10 brands men were most likely to shop for were domestic, with Lincoln topping the charts. Men are 174 percent more likely to shop for the American luxury brand than women. On the other hand, of the 10 brands women are most likely to shop for, only one - Dodge - was domestic. Women are also 119 percent more likely to search for Volvo than their male counterparts.
The reasons range from pragmatic to idealistic. When considering KBB research that shows 76 percent of women look for safety features in their next new car, it makes sense that they would shop for Volvos, which are commonly regarded as being incredibly safe vehicles. On the same note, 61 percent of men look for safety in their next vehicle, but Volvo still didn’t appear in the men’s list. That’s not to say Lincolns aren’t safe (they also perform well in crash tests), but KBB reports that older men gravitate toward Lincoln because that’s what they grew up with.
Men also place more weight on exterior styling and much less on affordability and fuel efficiency than women, which helps to explain why Audi and Jaguar found their way into the second and third spots on the men’s list. The same goes for Infiniti and Fiat for women, which came in second and third on their list.
Be sure to visit the press release below for the rest of KBB’s findings, and let us know if you agree or disagree with the findings, in Comments.Continue reading Men prefer luxury brands, women favor imports when shopping for new cars
Men prefer luxury brands, women favor imports when shopping for new cars originally appeared on Autoblog on Mon, 26 Aug 2013 07:58:00 EST. Please see our terms for use of feeds.
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