Strings discuss Dhaani

It’s a really long read but awesome indeed and great insight on Strings, Dhaani and their music.

Whether it was an eight-year break between Sar Kye Yeh Pahar and Duur or now a two-year gap between Duur and their upcoming album Dhaani – Strings have an innate ability to bounce back. With Dhaani they are all set to hit the charts again. Nor are Strings in the least bit nervous about how they would fare in the presence of Noori and Fuzon. Here they tell us why they are ready to dazzle yet again

Does the release of this album mark the consistency of Strings or was Duur a landmark in that aspect?

We released Duur three years back. Both of us now feel that our music has matured since then. At the time of Duur, we had nothing to lose since we were almost dead. So there were no expectations from us. We just did it because we wanted to do music. We rejuvenated ourselves with Duur. But after Duur we gave up our professional lives and dedicated ourselves to music. After the success of Duur people have expectations from us. So the new album is in the string of providing good music to our listeners and yes, it marks the consistency of our music.

There are the general thoughts in people’s minds about your new album. It is said that with this album you have rather played safe with your music. What do you have to say about that?

Bilal: The day we play it safe, we will be dead as musicians. Experimentation is the need of the day. These days if you are content with yourself and your work you cannot produce anything especially quality work. Innovation is the key to success.

Faisal: There is no success formula in music. You have to be on your toes all the time and come up with something new and different all the time.

In what respect is this album different?

Bilal: There are several things that you can’t change in our music. The most important thing that forms the core of Strings is our melodies. That would stay there, but this time around we have experimented as far as arrangements are concerned. Musically there are a lot of experimentations. The album has a very groove-oriented feel. We are more active on the rhythm front in Dhaani. After Duur we realized that though melodically our songs are good, but people want something foot tapping. Keeping that in mind, we made our songs groovier.

We have ventured into a lot of acoustic guitars with this album. When you listen to it, you start swaying to it. This gives a wider spectrum to our music.

Faisal: And there is a certain rhythm going on. Melodies are really foot tapping.

What is the meaning of the title of your album?

Bilal: Dhaani is light green. It has come from a word called ‘Dhaan’ that is the outer covering of kacha chawal ka daana (a grain of raw rice). The green color of that grain is called dhaani. So ‘Dhaani Chunarya’ is a song about chunariyas. This song has been written by my aunt, Zehra Nigah, who did ‘Kuch Tu Ho Gaya Hai’ in our last album. The rest of the album is written by my father (Anwar Maqsood).

Does having Anwar Maqsood as a lyricist give you an edge in the quality of lyrics because he has an elaborate background in arts and literature?

We have that edge but not because of the name, but because of his style. When Abbu writes for us, he writes with Strings and its music in mind. This style is because he is in tune with the band. He has seen us grow. He knows our style and knows exactly what we want. We have tried to work with other lyricists too but it didn’t work out. In fact it was a disaster. With others there is little understanding and every lyricist want to insert his ideas into band’s music. Dad doesn’t have this issue. His lyrics are very simple, straightforward with a lot of meaning to it.

Faisal: When we were doing ‘Hai Koi Hum Jaisa’ we went to a few people but the wavelength never matched. Anwar Maqsood has seen Strings doing its music and knows us well. He knows our music well.

The international market has opened for Pakistani singers specially the Indian one. How would you suggest, should local singers make use of the opportunity?

Bilal: Earlier it used to be that Pakistani albums would be released in Pakistan only. Now the whole world is divided into several markets and every region’s distributor and record label can market its product better. So it’s best for artists to deal with each region differently.

How do you compare Indian and Pakistani market for Strings and in general?

Bilal: In the Indian market a good pop album is a novelty. The film music is very dominant there. That is why they crave Pakistani albums. On the other hand Pakistan has no film music while the pop music is the most popular form of music here. The best thing about the Indian market is its media support. Thankfully it’s getting better in Pakistan too.

Faisal: In India music is already developed because of films. So when an album is released it goes through the regular procedure of pre-release publicity, media coverage, hype-generation etc. It works wonders for the album. Fortunately that’s now happening in Pakistan too since we have dedicated music channels and all the things revolve around music now. But as far market is concerned I think Pakistan’s pop music is bigger because pop music is the main music here.

Having said that, do you think pop music here can contribute to film music in Pakistan?

Bilal: I think people making movies have a very fixed mind-frame. They don’t want to move away from that. They know that this is what we will make and get so much amount of money with this. With this mentality of the filmmakers here, I don’t think any sensible pop musician would want to make a contribution here unless there is a new director like Jami or Asim Raza (who are planning to make films). If these directors make a film then one could hope that pop music shall have a place in films otherwise, in the present scenario, I don’t think pop music can fit into movies.

How has the evergreen piracy journeyed along?

Bilal: Piracy doesn’t effect us much because the system is changing. Earlier people used to have royalty based deals, nowadays it’s lump sum deals; take upfront money and give the master copy of the cassette. There are no royalties. So this way we are saved.

Faisal: With times piracy has become vast. There are now two types of piracies. Other than cassette piracy Internet too has become a haven for music piracy. The music that masses prefer like Attahullah Essa Khelvi etc. suffers piracy on cassette level only while pop music is facing piracy through the Internet. Since our youth is much glued to the Internet and computers, it’s difficult to stop the net piracy. With Internet, things move so fast that any new album is available on the net 20 minutes after its release. We put our songs on our website too as people would download them from Kazaa and Napster anyway.

As you say there is a different sound to Dhaani, the album, which marks change in your music. So would you opt for a change in your respective images too?

Bilal: We have never paid much attention to image. We don’t put a facade on our faces so our image comes across as it is. We would like to stick to our boys-next-door image. And that, in no way, means that we look like as if we are too simple to know where we are.

Faisal: In music, changing image depends on your music. If it’s rock or something very loud than you can have an image accordingly. But our music is very simple and down to earth and our image reflects that.

How do you term the recent phase in the Pakistan music industry as channels and bands are mushrooming?

Bilal: I think right now history is repeating itself. Music experienced a sudden boom in 1990s (followed by a lull). The same thing is happening again. But like always the screening process shall come into action soon.

Faisal: The capable ones shall stay while those who are incompetent will get wiped out.

When Duur was released two years back there weren’t the likes of Noori and Fuzon around to pose any competition. But now the market has expanded and there is a lot of competition. How do you feel Dhaani shall fair in this scenario?

Faisal: The industry has improved a lot compared to the time when Duur came out. When there were fewer bands, pop music had a limited market. But with this rush of new signers the music market has expanded giving us access to a larger market. This bigger market could now be tapped by everyone, be it us or Junoon, anyone.

What is your take on the recent ban on Indian channels?

Faisal: I think it worked very well for the local music industry when these channels were banned last year. It was only when these Indian channels disappeared that people got the opportunity to check out Pakistan's music scene. Since now the relationship of the local music with the audience has already started one hopes people would want to have more of Pakistani music.

But how long can we give this leeway to our industry? Why does it need protection in the first place? Why can't it openly compete with the international music?

Bilal: Till 2001 when Indian channels were around people never took the trouble to switch to our local channels and check out what is being offered there. The boom came about not because we were given protection but because people actually started watching our channels. If people would not watch ARY or Indus Vision how would they know what is being offered by Pakistani music. So as Sony and B4U closed, people switched on to ARY and Indus for other options and this way indirectly our industry gained from the absence of these channels.

Faisal: And they were pleasantly surprised to see such high-quality videos in Pakistan. And now even after the Indian channels re-opened people still watched local channels for music.

So you support the idea of this ban...

Bilal: I think if they stay out of the scene for sometime, it would be better for our industry.

Faisal: It's better to have these channels off for a while till our pop music industry gets well established and is able to face any kind of competition. Right now it's in the process of doing so.

When 'Hai Koi Hum Jaisa' -- your World Cup song -- came out it was rather disappointing to see one new song in the album while the rest of the songs were from your earlier albums. This is something that a lot of singers are attempting which is not really very healthy sign?

Bilal: Actually it was the label company's requirement. We had come up with just one single and wanted to release just that. But since the rest of the 11 tracks-gap had to be filled we had to use our old songs.

Faisal: It was important to have the World Cup song released around that time as it was a thematic song. One can't give an empty album with just one song to the listeners. We ourselves never liked the idea of giving just one new song in the entire album.

Bilal: I think it would have been better if we had run the same song twelve times!

Faisal: Or better still leave the rest of the album empty!

Compared to your debut in 1990s how far do you think have things come along in music?

Bilal: Music making was a very difficult proposition ten years back. At that time everyone was using and doing the same thing making it difficult to maintain novelty. Now you have got so many options with a number of studios around. Music is a mouse click away for even those who don't know anything about music. But making quality music has always been difficult.

What would you want to say about local music critics and their style of criticism?

Bilal: Uff...I think local criticism is...(no words). What I find really strange is that when people review an album most of the times they don't give their by-lines with the write-up. One usually sees a 'TK' or 'MQ' written at the end. I think if you have the guts to write something then you should also have the guts to take responsibility for it.

When Duur was released, Nadeem Farooq Paracha totally ripped our album apart. His review came out a few days after the album was released so it was very upsetting for us. The review made no sense to us at all.

The other is that there are singers who just praise the album to the skies. They are full of mushy-sounding words like: 'the album kick-starts with track X and blah blah'. This too is wrong. I think it's important to listen to the album at least 25 to 30 times before reviewing it. If possible there should be a group discussion on the album too. I think it's a publication's responsibility to arrange for that, because people's careers get affected due to unjust criticism. If somebody is planning to go buy a Strings album and he reads a negative review of it in the newspaper he wouldn't want to waste his money on it.

Faisal: One should be qualified well to critique a piece of music.

Bilal: Yes! Those reviewing the album should have a vast listening. I think somebody like Shaahi (Shahzad Hasan of Vital Signs) can write a better criticism than most critics out there because his listening is so strong since he listens to various types of music every day. If you have taste for a certain kind of music only, like grunge or hard-rock than you cannot do justice to music like Haroon's.

How effective a role do you think radio can play contributing to the growth of the industry?

Bilal: Radio and these FM channels have quite a reach, which even newspapers do not enjoy. They play an important role in building a strong fan following.

Faisal: It also helps developing a parallel order. Like you see a video on TV and then when you travel in your car you switch the radio on and listen to the same song. So it works for the singers/bands and their albums.

Over the years Strings has become more urban-centric.

Bilal: We can't define our audience. The core market for music is based in three centers, Karachi, Lahore and Islamabad, though the listenership is there in other parts of the country too. We went to Multan for a concert once and we were totally surprised by our fan-following there. There is a need to reach out to this market too.

What could be done about it?

Bilal: We can't change our music for them. We can't make music specific to their tastes with the hope that we will conquer, say the Multan market. Instead we would like to go and educate the listeners in that part of the country about the variety of music available. This could only happen through quality videos and a wider range of the available platforms like newspapers, TV channels, videos and concerts.

Faisal: As musicians this is something that we should definitely do. We should tap the areas, which don't have enough awareness about music. There should be cultural festivals in the untapped and far-flung areas like Chinyot. This would give us the opportunity to reach out to our audience there and would give them the chance to get to know a different genre of music.

cant wait till DHAANI is out! it shud be a great album.