It’s no more Shahrukh and Aishwarya Rai who once used to rule the ad world as gen X celebrities are ready to over throne them.
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BSNL, which earlier had Preity as its face is currently endorsed by Deepika Padukone. Deepika is also linked with names like Sony Cameras and Fiama D’Wills.
http://www.idlebrain.com/movie/photogallery/genelia14/images/genelia14.jpg
Bubbly actress Genelia D’Souza replaced Rani Mukherjee in Fanta and Vatika hair oil ads and Preity Zinta in Cadbury Perk.
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Though Aamir, still remains with Coco-Cola, nephew Imran did tried his hand in the same brand to give a younger feel to it.
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Shahrukh, who was endorsing Pepsi from ages, has been dropped in by much younger actor Ranbir Kapoor, who is now endorsing all the new set of ads.
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Aishwarya who was endorsing the Geetanjali’s Nakshtra Diamond Jewellery has been replaced by Katrina Kaif, who now lends a refreshing look to the brand.
http://movies.indiainfo.com/katrina-ranbir-threatens-ash-shahrukh-1122985.html