[http://www.blogcdn.com/www.engadget.com/media/2011/12/sony-divorce-1323097848.jpg](http://www.engadget.com/2011/12/05/sony-ericsson-to-become-sony-in-mid-2012/)
Sony and Ericsson's decade-long partnership may have humbled *Kim Kardashian*, but dwindling market share and an over-reliance on feature phones signaled the [end of the affair](http://www.engadget.com/2011/10/27/sony-buys-out-ericssons-stake-in-joint-venture-assumes-ownersh/). Ericsson will have until "mid 2012" to clear its things from the spare room before the electronics giant begins a new solo venture. The revitalized enterprise will leverage its parent company's brand strength, R&D and content (since it owns a massive chunk of the entertainment industry) and in comments made to *Times of India*, company Vice President Kristian Tear said there would be a "fierce" advertising push to restore the company's reputation as a major player worldwide -- before taking a Pilates class to try and fit back into its bachelor pad.
Sony Ericsson to become Sony in mid-2012 originally appeared on Engadget on Mon, 05 Dec 2011 10:45:00 EDT. Please see our terms for use of feeds.
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