Slacker reinvents itself: simpler, more approachable internet radio

http://www.blogcdn.com/www.engadget.com/media/2013/02/slackerwebplayer620.jpg If you were a fan of Slacker’s old-school black and gold aesthetic, you can mourn its passing today. The internet radio service has just undergone a rebirth, with a brand new white and burnt orange logo and a completely revamped design – on web, mobile and Xbox – in an effort to reintroduce itself to the mainstream and stave off competition from the likes of Pandora, Spotify and Rdio. The new look is decidedly simpler and more approachable, with a prominent search box and a distinct blue and white theme that carries its way throughout all interfaces. Indeed, the smartphone apps are explicitly designed to mirror the site, not just style-wise but functionally as well. For example, you can continue a song on the phone right where you left off in the browser.
The pricing structure remains the same – there’s a free ad-supported version, a Radio Plus $3.99 a month option and a $9.99 per month Premium plan. The new iOS and Android apps should be available today, with Windows Phone 8 and BlackBerry 10 versions to come. For more on the relaunch and a few thoughts from Slacker’s execs, join us after the break.
Filed under: Internet
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Source: Slacker