Simple.TV, whichattracteda lot of attention at this year’s International CES show in January, is finally announcing the ship date for its DVR solution for live and recorded TV: September 27 for U.S. customers, who can pick one up via the Simple.TV website for $149. The device automatically converts HD content via an integrated TV tuner from HD over-the-air signals or ClearQAM digital basic cable, delivering them in MPEG-4 formats that mobile devices like the iPad, iPhone and Roku streaming boxes can easily playback.