Shehnaz's Plea

[shaasavera]

Re: Shehnaz’s Plea

@redvelvet

Kangna has been vocal about her refusal to do a fairness add. Clearly she understand the detrimental effects of such ads on society, right? Either that…or she wants to send the message to the masses that my fairness was God-given and not achieved through applying creams in my face Par theek hai…let’s say that Kangana refuses such ads because it’s a societal dilemma. And she’s not the only actress to reject these ad offers; there are several others. So, if these actresses understand the harmful effects of these ads and even have the guts to admit this openly despite that fact that their other celebrity friends actively endorse these ads…why do they not show that admit the harmfulness of item songs? Why do we not see that same courage and forthrightness then?

So, actresses have a problem with being seen as fair-skin endorsers…but they don’t have a problem with being seen as “sexy” or as a piece of meat in item songs on Maxim covers etc? The latter image is seen as a positive thing. And mayhaps 2 crore would not be that huge of a loss compared to losing out on movies for rejecting item numbers or declining to do sleazy scenes. Nobody forced them to do the fairness ads…they chose not to do them…just as they chose to strip down for a Maxim cover. They made a choice in what image they wanted to project of themselves in both scenarios.

Also Savera, not sure I quite agree with you saying that it’s mostly the audience’s fault in that they make the demands…hence the supply by the entertainment industry is provided. Who introduces trends into a society? Usually not the average person. It’s the big wigs of tinsel town that introduce the titillation to the masses…to give em “a lil taste” and if it’s a hit…then they churn out more and more. So, it’s a two-way street, no? And many times celebs and the entertainment industry churn something out several times to develop a tolerance or immunity among the masses. Many would deem this a conspiracy-theory, but I feel there’s truth to it.

My detailed investigative work made me find this article. Maybe not much, maybe publicity but seems her attitude to item songs has also changed.
I think you will** like** this.

Apparently the last episode of Amir khan’s Satyamev Jayate was on real manhood and false perception of manhood in society. Kangana featured in that episode and talked about how cinema affected perception of women in society. It will take more people for serious change but it is a start.

SHe hasn’t done any item songs in last 4 years and she rejected 6 item songs. It could be worth checking out that episode.
Kangana Ranaut Reveals Why She Rejected Six Item Songs in Four Years - India West: Bollywood

Kangana Ranaut, along with fellow actresses Parineeti Chopra and Deepika Padukone, was a part of the finale episode of Aamir Khan’s show “Satyamev Jayate,” which discussed what real manhood was and the effect false perception of manhood has on society.
The Bollywood actresses were a part of the segment that discussed the effect of cinema on how men treat women in real life.
While speaking on the issue of objectification of women in films, Kangana revealed why she hadn’t done any item songs in the last four years.
**“The kid of one of my friends was dancing on one of the item songs. She was rehearsing her steps. It was looking cute on her because she was a tiny kid. But it made me think about how it would shape her mentally as she grows up. She would start feeling that this is what gets appreciation and it is a way of being accepted. For the first time in my life I felt responsible for it,” **said Kangana.
“That’s when I took a little stand. I have rejected six item songs in the last four years,” she confessed.
“The way we show girls in our film, and the kind of words that are used like ‘Tandoori murgi hoon’ are not good. He will pull at her skirt or take off her dupatta. And it doesn’t seem to matter. No matter how much we defend our country and our films, this (the portrayal of women in films and item songs) is shameful; the way we are showing things in our films to the next generation.”
Kudos to the actress for accepting her social responsibilities as an actress and taking a step towards improving the portrayal of women in films.