Filed under: Marketing/Advertising, Lincoln, Luxury
http://www.blogcdn.com/www.autoblog.com/media/2011/12/lincolnmksagency.jpg
Assuming the Mayans were *not* correct and there will still be a world in 2013 where people buy cars, [Lincoln](http://www.autoblog.com/lincoln) plans to be there commencing its rebirth: the [2013 MKZ](http://www.autoblog.com/2011/11/18/did-lincoln-tease-the-2013-mkz-at-la-auto-show/) overseen [by Max Wolff](http://www.autoblog.com/2011/11/21/lincoln-offers-peak-into-new-styling-direction-with-design-boss/) will be the first model to reset the Lincoln brand. When there's a new story to be told, one often finds a new storyteller, so it's no surprise that [Ford](http://autoblog.com/ford) is setting up a "luxury-oriented boutique agency" in New York to handle Lincoln exclusively.
The unnamed firm is being assembled in conjunction with Team Detroit, the agency currently overseeing [Ford](http://www.autoblog.com/ford) and Lincoln. Heading it will be luxury-car consultant Cameron McNaughton as president with creative duties spearheaded by Chief Creative Officer Jon Pearce, a veteran of ad firm Bartle Bogle Hegarty.
Intriguingly, the New York branch will be a small ship, just 45 people running account management, creative development, media and strategic planning. Other disciplines like creative production will remain with Team Detroit in Dearborn. From this far out, it looks like they could have a team with right backgrounds; we'll find out soon enough if they can put it all together in the right way - perhaps they can start practicing by lowering the average age of [the current MKZ buyer](http://www.autoblog.com/2011/12/15/these-are-american-senior-citizens-favorite-cars/)...
[Follow the jump](http://www.paklinks.com/2011/12/19/lincoln-getting-its-own-ad-agency/#continued) for a press release regarding the new agency.
Continue reading Lincoln getting its own ad agency?
Lincoln getting its own ad agency? originally appeared on Autoblog on Mon, 19 Dec 2011 18:02:00 EST. Please see our terms for use of feeds.
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