Report: Fiat USA sees earnings boost on loaded 500 purchases

Filed under: Convertible, Coupe, Design/Style, Fiat
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Fiat’s return to the States after a 28-year absence has sent sales of its too-cute 2012 Fiat 500 soaring. Even better for Fiat, more than half of U.S. buyers are shelling out the dough to put higher-end 500s in their driveways.

According to Automotive News, half of the 500s sold to date have been optioned with the Sport package, which commands a $2,000 premium over the base Pop version. Around 20 percent of buyers are going straight for the Lounge models, which start at $19,500.

With the car’s enviable spot as a style item adding to the madness, things are looking pretty sweet for Fiat at the moment.Fiat USA sees earnings boost on loaded 500 purchases originally appeared on Autoblog 5.0 on Sun, 07 Aug 2011 14:04:00 EST. Please see our terms for use of feeds.
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