Apple is seemingly sucking all the air out of the PC market. Major players are weary of launching an entirely new product type even one with such draw as ultrabooks. *Digitimes *is reporting that the first round of ultrabook orders are fairly light as companies smartly predict that consumers are still enamored with Apple products. The first round of ultrabook (read: MacBook Air clones) were announced by Acer, Lenovo and Toshiba last week at Germany’s IFA trade conference. These svelte notebooks are built around an entirely new platform developed by Intel, which if pushed onto consumer’s properly, could usher in a new golden age for the Windows PC. But OEMs are reportedly timid and expected to artificially limit the amount of Ultrabooks for the rest of the year.