This will not end well. Redbox, in position to be the cheap, local, easy alternative to the confusing, troublesome Netflix, has decided to raise its rates to $1.20 per day. I guess they wanted a piece of Netflix’s humble pie.Coinstar, the company that owns the Redbox brand and boxes, explained it this way: “The change is primarily due to the increase in operating expenses, including the recent increase in debit card interchange fees as a result of the Durbin Amendment.” And naturally, that cost should be passed right back onto their loyal customers.