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**Red Mountain Suria Resort - Sakesar; Rs 6.5 billion tourism resort project launched **
Suria Resorts International, a reputable Malaysian Destination Resort Developer and Manager, on Thursday announced the launch of the only exclusive destination resort in Pakistan, Red Mountain Suria Resort.
RMSR, a 1000 acre Resort Destination, will comprise exclusive club facilities with a 18 hole golf course, holiday villas, country lodges, condo-tels, a convention centre, a water theme park, and an equestrian centre and has a total investment of Rs 6.5 billion planned in a few phases over the next five years.
“RMSR is positioned to be the leading resort destination in Pakistan and will be fully serviced with international hospitality services providing a destination for domestic and foreign tourists, during weekdays, weekends as well as summer and winter holidays” Chairman of Suria Resorts International and Director of Red Mountain Suria Resort Pvt Ltd. Dato Khalil Hussain said while speaking at a press conference held at Polo Club Lounge near Race Course Park. “We are bringing to Red Mountain Suria Resort the success of the Malaysian Tourism Industry which in 2006 had attracted a total of 17 million foreign tourists and tourism receipts totaling $10 billion to Malaysia” he said.
“In Malaysia and the rest of South East Asia, destinations like Red Mountain are considered a rare jewel as it can be further developed into an international attraction and this is what we are going to do at the Red Mountain. It has all the elements of success - an exceptional natural beauty, good planned access to international cities, fantastic tourist attractions such as the hill stations, lakes and salt mines as well as diverse local culture such as falcon breeding, tent pegging, desertsafaris and many others. For us, this is the true success story”, he explained.
Chairman of Red Mountain Suria Resort Pvt Ltd and representing the local partners, Afaq Tiwana said that this joint venture will propel a more ‘holistic’ approach to the tourism industry in Pakistan. “We are not only catering for the non-resident Pakistanis, free independent travelers, families and groups, but also corporate people by Meetings, Incentives, Conventions And Exhibitions (MICE) market with our convention centre and corporate memberships.
“It’s the destination for families to rest and relax and Corporates to convene, play and do business in a true 5 star environment. We are truly Destination Pakistan” he added.
“This launch not only officially commences the development of Red Mountain Suria Resort but also the opportunity for investors and corporates to participate in the Leisure and Tourism Industry. “We are launching an opportunity for the exclusive few to own part of the future success of Red Mountain Suria Resort and also access to a superb holiday destination.. For this phase, we are launching only 150 units of condo-tels which will be managed as a 5 star facility by Red Mountain Suria Resort. Each condo-tel will allow an investor either to leave it professionally managed purely for his own use or to participate in a profit share arrangement with Red Mountain Suria Resort, which we target to provide at least 22 percent returns per annum and also exclusive use of the facilities” Tiwana said.
“For the corporates, Red Mountain is an alternative work and leisure activity destination providing free use of facilities and a holiday villa for its Corporate Memberships for off site activities such as team building, sales conferences, incentive programmes, exclusive launches, and private golf tournaments, again managed by an experienced convention team” he explained.
The tourism industry is the single biggest industry in the world and Pakistan is now preparing itself to tap on this industry. It has assumed significant importance today, considering the boom in the travel industry, including hotels, specialized destinations and corporate tourism. Next year is Visit Pakistan Year and Red Mountain Suria Resort will play an active role in promoting Pakistan’s tourism industry.
Suria Resorts International is a successful Malaysian Resort Developer and Manager with Resort & Hotel Destinations in various strategic tourist locations in Malaysia. Red Mountain Suria Resort Pvt Ltd will combine the strengths of SRI and the local partners to provide world-class hospitality products and services and set the bench mark for tourism in Pakistan.
“We have a proven track record of expertise in successful Resort Development and Management. The new venture here will help us add a completely new dimension to tourism in Pakistan. We expect an encouraging response from the tourism industry to this initiative,” Dato Khalil Hussain Elaborating on the joint venture, Tiwana said, “We are pleased to associate ourselves with Suria Resorts International and with this new venture, we will provide tourism products and services that are so far not available in the country. These products and services are becoming increasingly in demand in today’s highly discerning environment. The tourism industry provides us a high growth opportunity area as this industry is not fully tapped in Pakistan. With this partnership, we aim to achieve a paradigm shift in tourism industry management and help consolidate Pakistan’s position as a world class tourism destination.”
Resort Destination is an entirely new concept in Pakistan. It involves creating an exclusive destination that caters for all leisure and corporate users. The key objective is to provide global standard of products and services to match the contemporary demand of the discerning traveler”. Investing in resort destinations helps save on tourism expenditure and foreign exchange, invest in the development of Pakistan tourism and for corporates reduce off site travel time and cost, allowing companies to focus better on its core business.
website: http://www.rmsr.com.pk
