Filed under: Sedan, Lexus, Luxury, Quick Spins
How Lexus Plans To Take On BMW’s 5-Series
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**Something happened after the IS F, CT and LFA: Lexus no longer wants to make cars for people who don't like driving.**
Some might claim the Lexus IS has historically strayed furthest from the Lexus swarm, but the GS has always been a Lexus apart for this writer. Until recently it was only outdone by the original SC in terms of novel interpretations of the family design language, and it has been the least like a motorized cocoon. Others on the team disagree with me, contesting that the IS is more exciting, but - and this is just an opinion - even with the extra weight, I’d take a GS over an IS. It’s been my favorite Lexus, but I’ll admit the word “favorite” is a little bloodless here - the GS had no competition since there was no other Lexus I really wanted to drive.
But something happened after the IS F (an after-hours project until the engineers behind it convinced corporate), CT and LFA, and some would say it’s about time: Lexus no longer wants to make cars just for people who don’t like driving. The current Lexus slogan - at least, the one on the license plate surround of the GS 350 that Lexus gave us to drive - is “The Passionate Pursuit of Perfection.” That was coined in 2000. In 2006, Toyota trademarked “The Passionate Pursuit of Potential.”
The slogan was never used, but it’s certain that Lexus feels the proof of that potential lives in this next-generation Lexus GS. We got a chance to drive a couple of pre-production models in California recently, and… Lexus might be right.Continue reading 2012 Lexus GS
2012 Lexus GS originally appeared on Autoblog on Wed, 27 Jul 2011 11:58:00 EST. Please see our terms for use of feeds.
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