Toronto-based startup PUSH is hoping to add some professionalism to an essentially amateur space, with its fitness tracker aimed specifically at pros and demanding athletes who want data, not vague metrics about general activity levels. The PUSH can provide solid data about reps, sets, force, power, balance, velocity, max weight, tempo and more to athletes who depend on informed workouts to push themselves further, and it’s nearly halfway to the $80,000 funding goal on Indiegogo it needs to make that happen.