anyone else find the psychology behind TV commercials a little disturbing? i’m talking about the ideas that are being used to sell products. for example, if you buy this deoderant, a bunch of hot girls will flock towards you. or if you drive this car, you will become almost genetically superior to all others who don’t have that car.
i saw a commercial where they showed a guy walking around all day mumbling different combinations of toppings he could have on his domino’s pizza…i thought what a pathetic existence this person must have that he thinks about pizza toppings all day.
but this is what these commercials want or expect from us. they want the product to become ingrained into everyone’s natural thought process.
Actually, companies hate it when that happens. The problem is that is a product becomes too accosiated with a brand name, there is a precedent under which that brand name can lose its trademark.
For example, Sony originally owned the trademark to the term “Walkman”. However, over time the term “Walkman” became synonymous with the product, and eventually in a court case Sony lost its trademark because the judge ruled “Walkman” had become the definition of the product rather than the brand.
The company I work at has the same problem with some of its brands. Our orders are always to avoid making the product and the brand name swappable, in case we lose trademarks like Sony did.
Seems like commercials do penetrate deeper into our minds that we may be willing to accept as a principle.
I know my mother still remembers very clearly a commercial for V8 that she was watching 27 years ago, back when marketing was not as aggressive as today. And she buys V8 sometimes because of that !!!
the purpose of commerciall is selling..to sell they first have to make you remember the porduct cause there is time and location gap btw when and where you see/hear the add...and when and where you'll shop...
-that's why there message is made to stay very long term in your mind
and let's face it, most people remeber well stupid simple stuff than high rocket science;)
-that's why they pitcure happy life/hot cheeks/healthy, rich good looking people with the product they wanna sell....but ugly/poor/stupid people with other "inferior" products
A human brain is filled with so much...it's not easy to position your brand in it as well...to find space in there so that you remember the product the next time u go shopping, they have to make the ad something you'll remember. You can identify with basically.
ahh memories…i took a English Media course in high school…it was all about advertisements…identifying these trends on TV and magazines. We also made commcercial videos which we were graded on…it was so much fun
That’s the brand my company’s worried about… about 3 years ago an email was sent to everyone working for the company warning them to make sure Pampers does not become synonymous with diapers.
some research says that we are exposed to around 300 different ads, in different forms, a day... tele, radio, news paper, buses, bill boards, internet, etc etc etc...
Google is worried about losing it's trademark 'google' as well. Using the term google as a verb meaning 'to seach' is very common place now.
I think a good way to avoid losing trademark names is to incorporate what the product is next to it's name in it's ad's and on the products itself. The product Pampers doesn't include the word diapers (certainly not at first glance) if it read "Pampers Diapers" then the threat of Pampers trademark being hijacked would be significantly reduced.
In addition to all that creating a second line of products with the trademark name would stem off any hijacking as well, ie: Pampers brand of baby bottles.
