Re: ~ POSITIVE PAKISTANIS ~
**P&G thanks Pakistani moms and commits to help raise future Olympians
**Karachi—Procter & Gamble Pakistan initiated an innovative movement in Pakistan titled ‘Thank You Maa’ recognizing the important roles moms play in helping their children achieve their dreams and ambitions.
In line with the global partnership between P&G and the International Olympic Committee, P&G also announced its commitment to promote the spirit of sports and Olympic Games amongst the youth globally and in Pakistan.
P&G announced that via this campaign, it will provide Pakistani mothers the opportunity to raise future Olympic athletes from Pakistan. On the purchase of every P&G product including Safeguard, Pampers, Ariel, Pantene, Head & Shoulders and Always a contribution will be made towards the development of sporting facilities in schools across Pakistan.
It was estimated that in its first year thousands of children will use the facilities and equipment which will be handed out.
P&G will not only support moms of Olympians in Pakistan, via this initiative, but will also support moms outside the Olympic Games community by helping those whom moms care about the most…their children. Sports play an important role in the development of children keeping them off streets and providing structure and discipline that helps them succeed in life. P&G is committed to helping moms fulfill their aspiration of raising healthykids by supporting youth sports.
“As a company, we will serve as the ‘Proud Sponsor of Moms,’ and pay tribute to the mothers of athletes, because behind every amazing athlete – elite or beginner – is an even more amazing mother,” said Faisal Sabzwari, Country Manager, P&G Pakistan.
“For P&G, this partnership is about bringing together our Purpose of improving people’s lives and the Olympic Movement purpose of building a better world through sport
P&G thanks Pakistani moms and commits to help raise future Olympians
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