Back in March, we noted that the mobile-first group inside of AOL was pushing forward with a pretty nice new music app called “Play”. The timing was good, they released it just as SXSW was kicking off. Unfortunately, it was Android-only — meaning myself and millions of others were unlikely to use it and instead would favor something like rival Soundtracking. Well, tomorrow Play is finally coming for iPhone.As far as I can tell, Play for iPhone looks great. But “looks*”* is the keyword. I haven’t actually used the app myself. Instead, I’ve only seen it because AOL decided to pitch it to me over Instagram. Yes, knowing my no-email stance, AOL smartly found me on another network I’m always on and highly engaged with. Well played — and smart. AOL has been pitching their app as a sort of “Instagram for music”. And that seems to be working for them so far.
