Re: Plan a small business - Ice Cream and Coffee shop ..
Some 2013 market research on Coffee Businesses in the UK :
There are now over 16,000 coffee outlets - this includes just over 5000 branded chains - in the UK with a turnover of over £6 billion. The market grows with over 5% per year (the last couple of years) which is fantastic! The branded chains account for about 1/3 of the turnover.
Around one in five people visit a coffee shop every day and coffee shop visitors drink almost 2 billion coffees per year! Here at Limini our customers do their part as well and of course we drink quite a few coffees ourselves 
We still believe that the main reason for visiting a coffee shop is location, followed very closely by quality of coffee and quality of service. But please don’t underestimate the importance of the quality and excitement of your food offering.
The average price of a cappuccino or latte is still around £2.20 - £2.30. Question is how important is this really? Do people really decide whether they come back or not because your coffee is 10p cheaper than the shop next door. Isn’t it more important to add value to your product?
Average spend per person in a coffee shop is still not above £4 and this is something to work very hard on. That is of course an overall figure. During lunch this figure is very different and you might run the kind of shop where your average spend is much higher. The average spend is a mixture of spending per head and amount of people that you have coming through your door. The type of service you run (table, counter or a mix) can greatly impact on your average spend and in return make a significant difference to your P&L accounts.
The caffe latte is most likely still the most favourite coffee although we are seeing the coffee world going towards smaller and more specialised drinks such as the flat white, the piccolo latte and the cortado. And of course, this makes us very happy. It gives you the chance as a coffee shop owner to offer your customer two coffees instead of one large drink. Better for everybody. Drink coffee little and often - at least that is what we do!
It seems that about 3/4 of your customers are looking for food as well as coffee. That is really important to realise - can you survive on just good coffee alone?
The big brands are growing fast so it is important that you stand out as an independent. Look for what makes you different, get your passion across, offer a personalised service and keep up your service and quality. Staff training is still one of your most important activities as a coffee shop owner.
Coffee is definitely becoming more an everyday beverage. Wonderful!
Source: Advice on setting up a coffee shop - How to set up, run or start a coffee shop information with market research