PCB appoints new Director Marketing & Communications
by Pakistan Cricket Board
DateLine: 1st November 2006
Media Release - 1 November 2006
PCB appoints new Director Marketing & Communications
Pakistan Cricket Board (PCB) has appointed Dr Ahsan Hameed Malik; a well-renowned marketer from the corporate sector, as its Director Marketing & Communications with effect from November 1, 2006.
Dr Ahsan brings with him more than 12 years of diversified experience in Marketing, Communications & Business Management of top-rated organizations in hospitality, travel & tourism, healthcare and telecom sectors with an exposure of the European, Middle Eastern and Pakistani markets.
Dr Malik’s experience takes in all dimensions of marketing starting from sales management, product/brand management, resource development, communication jobs like advertising, media, PR and events and going up to the level of visioneering through strategic marketing planning. At PCB, his core focus would be to enhance the revenue from marketable products and build the righteous image of the organization through implementing effective media & communication strategies.
Having done his MBBS and then MBA with major in marketing, Dr. Malik has been previously working with well-reputed organizations like Worldcall Telecom, Pakistan Services Limited (PC & Marriott Hotels, Pakistan) and Shaukat Khanum Hospital, in the capacities of Executive Director, Corporate Director Marketing and Marketing Manager respectively.
PCB Media Department
(Article: Copyright © 2006 Pakistan Cricket Board)
Source: pcboard.com.pk