Watching the “I love the 80s” show on VH1 made me think. The US promotes its popular culture a lot. Why is that? I mean, isnt popular culture a totally useless thing? Who cares?
In Pakistan, we think that “Pop Culture” refers to Western Music. Nothing could be farther from the truth. Popular culture of a period refers to anything that becomes popular at more or less a national level. This can be anything from music, movies, events, personalities, sayings, advertising campaigns, tv programs or fashion. The reason why we think of “Pop Culture” as being synonymous with Western Music is because we never really promote our own “Pakistani Pop Culture”; we never really know or believe that there is something of Pakistani origin, which became so popular that it became the nation’s popular culture.
However, Pakistan has always had a popular culture. Surprisingly, some major political events are also part of Pakistan’s popular culture because even the six year old kid in the street is theorizing about them. Now here is where the distinction comes. Only the major political events become a national phenomena, not all. The history books tell us about the political developments in Pakistan 1947-1950, half of them had little consequence, and majority of them were not even known by the common people who lived in those times. It is very easy to figure out Pakistan’s political history through these books; but what about popular culture? What about the people, what they watched, what they thought, what they talked about, what they dressed like, what they cherished? How will we find out about that important part of our history?
Why is it important? It is important because one gets to know the real events of significance. Popular Culture is almost always a reflection of changing times, changing perceptions, changing needs and values. It is always a reflection of what values a population holds at a given point in time. It is always a reflection of the people.
Where is our popular culture history? Where is the “I love the 80s in Pakistan”? Will the generation of the 80s and 90s ever know what the popular culture of the 50s, 60s and 70s was? Or are they destined to only read about the political histories and assume what life was like back in those days? Is it already too late to centralize the information, or is there still time?
The items which eventually make it to Pakistan’s popular culture, like ‘Dil Dil Pakistan…’ in 1989, in my opinion are much bigger achievements than their western counterparts. The western countries have a similar lifestyles for majority of their population. They all have televisions, radios, read the papers, go on the internet and all get education of a comparable standard. In Pakistan, only 10% of the population has access to a tv. Those who read English dailies think of Urdu dailies as useless and vice versa. Those who watch English films think of Indian films as useless, those who watch Indian films think of Pakistani films as useless. Those who have access to television rarely listen to the radio everyday. And, most importantly, there are the highly educated, well educated, educated, reasonably educated, somewhat educated, illetrates, totally illetrates… .Getting something to be popular in a society like this is not easy, it really has to be something great and significant.
Regards,
Nasir M. Khan