****KARACHI: Known best for its vespas, Milan’s streets and locals were acquainted with a Pakistani truck art inspired vehicle, used as part of Italian fashion house Dolce and Gabbana’s new beauty campaign.
The three-wheeled vehicle — or the rickshaw as we know it — at first glance has a strong resemblance to the art we see on our Pakistani trucks and rickshaws, with the use of bright colours and scenic images.
The project #DGBeautyOnTheGo is set to take over Milan throughout the summer until August and is aimed at promoting the brand’s new cosmetics collection.
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Truck art has gained popularity across the globe in recent times with designers and high-end fashion houses drawing inspiration from the art which is a prominent part of Pakistan’s cultural heritage.
Although many fans of the fashion brand have taken a liking to the rickshaw which is traversing the city, many have questioned whether the truck art inspired pop-up shop makes for cultural appropriation.
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The mobile pop-up shop will offer passers by the opportunity to sample the fashion label’s beauty offerings. The route of the pop-up shop can be followed on their Facebook page.
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Since it’s launch, #DGBeautyOnTheGo has been trending across social media with mixed opinions surfacing across Twitter.
T a z e e n@tazeen](https://twitter.com/tazeen)
Cultural appropriation. This time, the culprit is dolce & gabbanaVia @CinnamonCurls](https://twitter.com/CinnamonCurls)
Zarrar Khuhro [COLOR=#697882]@ZarrarKhuhro
Is it cultural appropriation if a Pakistani artist paints in the impressionist style? https://twitter.com/tazeen/status/604380672933912577 …
2:08 AM - 30 May 2015
Dolce & Gabbana
[COLOR=#697882]@dolcegabbana
#DGBeautyOnTheGo](https://twitter.com/hashtag/DGBeautyOnTheGo?src=hash) arrived in Milan! First stop in Corso Buenos Aires, 4 - from 11am till 8pm. #dgbeauty](https://twitter.com/hashtag/dgbeauty?src=hash) #milan](https://twitter.com/hashtag/milan?src=hash)
10:08 AM - 16 May 2015
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