If Pakistan opens up for Bollywood films, it would be the largest territory with maximum followers. They could dictate what is being churned out from Bollywood.
At present, distributors have divided all of India into 13 territories for distribution purposes. Pakistan potentially offers a market larger than any of these.
“Mumbai and Uttar Pradesh, currently the two largest territories, currently dictate the content emerging from Bollywood,” says Mr Zaidi. “If Pakistan becomes the 14th territory, it may only be a matter of time before it will start dictating content.”