The Bachchans just can’t ask for a better bahu than Aishwarya Bachchan. The former Miss World has been totally committed to the Bachchan family besides shooting films and commercials without break. She is equally excited about the Family banner ABCL’s Paa, though she is not part of the cast.
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The fact is that she is supporting the film by taking up the responsibility as its marketing head. This is her way of reviving the family banner, which went bankrupt a few years ago following a series of flops and incurring a huge loss from organizing the Miss World contest in Bangalore in 1998.