Out Of The Blue, Instacolor Forced To Change Name By The “True” Color

Something of a black comedy involving white hot startup (http://www.crunchbase.com/company/color-labs) and still-green-behind-the-ears Instacolor. Red in the face, the developer behind the latter app, which combines the key functions of Instagram and Color, was forced to change its name to Instalook after the Color folks developed a gray mood about the Instacolor name. Color’s lawyers earlier this week sent a cease & desist to the developer of Instacolor Instalook, asking him to change the name of the iPhone app pronto. Color says it is prepared to turn to the courts if the developer, Rak****h Krishnappa, fails to “immediately discontinue all unauthorized use of Color labs’ trademark”.

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