oh cool, look written Urdu!!! In the bigger picture Urdu means nothing anymore. If it wasn’t for Bollywood movies being produced in “Hindustani”, Urdu would have become even less important. No one studies in Urdu anymore (or atleast the people who matter. No one cares for people in chuck number 23, studying in peela school), work is no longer done in Urdu, it’s all English, and nothing really of significance is printed in Urdu.