Filed under: Sedan, China, Europe, Marketing/Advertising, MISC
Can Qoros Make A Difference Outside The Walls Of China?
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I know of no sober industry executive who fears a Chinese entry into the US.
Qoros is a venture between the Isreali Israel Corp. and state-owned Chinese company Chery. Chery, up to now, has been known mostly for “appropriating” western designs and having an ill-fated, ridiculous and half-baked venture with Malcolm Bricklin to bring Chery vehicles to the United States a few years ago. Bricklin was an original distributor of Subaru and Yugo in the US. The only people to find any success in that venture were the lawyers.
But what gets my attention now with Qoros is that the company seems to be addressing the cultural mistakes and barriers that have bedeviled every other Chinese automaker with aspirations to be successful beyond China. It is using non-Chinese executives - people with legitimate experience in the Western auto industry - in the areas of design, engineering and distribution.
Heretofore, I have been bored silly watching Chinese automakers like Chery, Great Wall and BYD either come to the Detroit Auto Show with a car, or strike some preposterous distribution deal with the hacks and ne’er-do-wells of the western auto retailing space. It’s been all for naught. These cars and ventures have been so inept and awful that I know of no sober industry executive who fears a Chinese entry into the US.Continue reading Qoros could finally be the Chinese brand to fear in the west
Qoros could finally be the Chinese brand to fear in the west originally appeared on Autoblog on Wed, 24 Apr 2013 19:00:00 EST. Please see our terms for use of feeds.
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