Like everyone else said on here, Talk to him. Tell how you feel. And your not being selfish and most deffiently not a horrible person because of that. Its normal to feel like that. And the only thing you can do is talk to him, But dont just blurt it out, Tell him how much you love him etc Then explain to him how you feel.
If you don't want to actually say anything to your hubby then just make him aware of what you enjoy in other ways...for example, if you like being touched/caressed somewhere just move his hand (gently!) to that place.
Buy him a book on tanrtic massage. Read it with him and make sure he knows the things you'd like him to try. Since its for both men and women, ask him about what he likes and point out the things you'd like.