Anyone done that? Specifically with medical offices (i.e. a one or two doc practice). A friend is looking to get some marketing done as he is just starting up and looking for ideas.
Re: Online Advertising/Marketing
What’s the scale of their marketing campaign? I’ve had two consulting engagements in internet marketing… where I’ve helped in the inception phase to assist the client figure out their intended reach and frequency through various online media, and consequently, based on an allocation of their budget towards those media… I’ve helped in the launch of a targeted campaign. Personally, I’ve worked with the implementation of advertising through networks (banner exchanges), ultramercials, query ad placements (such as google’s adwords), and contextual advertising (e.g. google’s adsense).
So yeah… lemme know what you’re looking for. Incidentally, one of the clients I worked with was a medical center (X-Ray / Ultrasound etc.)… so there may be an opportunity for technology transfer.