Filed under: Truck, Etc., Marketing/Advertising, Nissan, Celebrities
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In yet another case of a carmaker hoping to get media coverage by giving a vehicle to a millionaire celebrity who probably doesn’t want it (and certainly doesn’t need it), Nissan has offered to build a Titan pickup for Peyton Manning. Or at least it has issued a press release to that effect.
The hook here is that the Tennessee Titans NFL franchise is wooing the former Indianapolis Colts quarterback and likely future NFL Hall of Famer, with owner Bud Adams offering Manning a lifetime contract, according to ESPN. Nissan, of course, relocated its North American operations to Tennessee in 2006. Manning also has roots in the state, as he attended the University of Tennessee, where he was the Volunteers’ all-time leading passer.
We suspect Manning has better things to do right now than help Nissan stage a further publicity stunt, given that he’s spent the past week working out for two other NFL teams in addition to Tennessee. That’s not stopping the PR team at Nissan from suggesting that Peyton might want a Titan, the slowest-selling full-size pickup in America, because it’s built in Canton. That’s Canton, Mississippi, rather than Canton, Ohio, where the NFL Hall of Fame is located.
And lest anyone get all up-in-arms over Nissan’s homer-ism, the company has said it will give Manning the truck regardless of which team he signs with “as a gesture of gratitude recognizing your great accomplishments and philanthropic contributions to our national community.” Click past the jump to read the full press release.Continue reading Nissan offers to make Peyton Manning a Tennessee Titan… sort of
Nissan offers to make Peyton Manning a Tennessee Titan… sort of originally appeared on Autoblog on Mon, 19 Mar 2012 12:27:00 EST. Please see our terms for use of feeds.
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