Filed under: Marketing/Advertising, Chrysler, Nissan
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It’s getting colder. The sun is setting earlier. You know what that means, folks - that’s right, it’s hockey season. And just as fans are gearing up for fast-pace action at arenas across the United States and Canada, so are automakers as two such companies have announced deals with National Hockey League teams in the cities near their headquarters.
First on the starting lineup is Nissan, whose Tennessee-based American division has signed a new deal with the Nashville Predators that, while not extending to naming rights (as Mercedes-Benz recently secured in New Orleans) of the Bridgestone Arena where they play, does see including the naming of the Nissan Atrium therein and places Nissan as the team’s official car. Well, sorta: the technical wording is “exclusive non-luxury import automotive partner” of both the team and the arena, leaving the door open to domestic and premium competitors.
Chrysler has similarly announced the renewal of its partnership with the Detroit Red Wings, with increased signage at Joe Louis Arena and placing Ram as the team’s official truck. Both deals will be leveraged into promotional campaigns, and you can read about 'em in the pair of press releases after the jump.Continue reading Nissan, Chrysler announce partnerships with NHL hockey teams
Nissan, Chrysler announce partnerships with NHL hockey teams originally appeared on Autoblog on Mon, 17 Oct 2011 18:33:00 EST. Please see our terms for use of feeds.
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