Filed under: Etc.
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J.D. Power and Associates created the Power Information Network (PIN) in 1993 to collect and analyze dealer transactions on new and used cars. Power uses the data from more than 10,000 dealerships to “improve business for automotive dealers, manufacturers, lenders, and other companies in the industry.” The wider use of consumer data captured at the point-of-sale is what concerns dealers, and it’s probably that reasoning which has led to the National Automobile Dealers Association (NADA) partnering with J.D. Power to codify how the information is used and to enhance its application.
It isn’t yet spelled out clearly how the tie-up will alter the relationship between dealers and J.D. Power, but it appears to give the NADA a better position in the food chain and flow of customer data, and more protection for dealers and for the data itself. Follow the jump for a press release about the announcement.Continue reading NADA, J.D. Power shack up
NADA, J.D. Power shack up originally appeared on Autoblog on Thu, 12 Apr 2012 08:01:00 EST. Please see our terms for use of feeds.
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