Filed under: Classics, Etc.
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The bookmobile may be just another extinct wheeled Mastodon to the generation just coming of age. For them, untold reams of information have been always been available in little more than an instant, right in the palms of their hot little hands. There was a time before devices and digital connectivity, though, when those analog masterpieces known as books were how knowledge got around, and bookmobiles served as rolling libraries for many communities. Automotive niche publisher Motorbooks is bringing back the bookmobile with a new twist.
The MotorbooksMobile is Motorbooks’ way of getting its deep selection of automotive titles in front of an enthusiast audience without fighting for shelf position at increasingly-endangered brick-and-mortar bookstores. “We see this as a whimsical, yet effective way to introduce our robust catalog of Motorbooks titles to the consumer who will appreciate them the most and grow our fan base,” said Ken Fund, president of Motorbooks parent Quayside Publishing Group.
The MotorbooksMobile is a distinctively-wrapped bus that’s going to be making stops at some key car shows and motorsports events between now and the middle of November. Check out the full schedule to see if it’s headed your way, and keep reading below for the full press release.Continue reading Motorbooks hits the road with new store on wheels
Motorbooks hits the road with new store on wheels originally appeared on Autoblog on Mon, 29 Jul 2013 08:00:00 EST. Please see our terms for use of feeds.
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