Filed under: Marketing/Advertising, Mercedes-Benz
http://www.blogcdn.com/www.autoblog.com/media/2011/10/webmb-superdome.jpg
We want to be in that number when the Saints go marching in. And so does Mercedes-Benz, apparently, as the German automaker has acquired the naming rights to the stadium where the New Orleans football team plays.
The deal will see the recently renovated stadium (which is also set to host the 2013 Super Bowl and the 2012 Final Four of men’s college basketball) renamed as the Mercedes-Benz Superdome, and will see the Silver Star appear next to the team’s Fleur-de-Lis logo for the next ten years as official and exclusive vehicle of the Saints.
This isn’t the first time that a sports venue has been named for an automaker. Racetracks aside, the Detroit Lions play at Ford Field, the Vancouver Canucks at General Motors Place and the Houston Rockets at Toyota Center. There are even Mercedes-Benz venues in Stuttgart, Shanghai and South Africa. It is, however, the first time a luxury automaker has acquired such naming rights in the United States, and you can bet it’s one which MBUSA will be keen to leverage and bank on for years to come. Details in the press release after the jump.Continue reading Mercedes-Benz snags naming rights to Louisiana Superdome
Mercedes-Benz snags naming rights to Louisiana Superdome originally appeared on Autoblog on Thu, 06 Oct 2011 09:28:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Commentshttp://feedads.g.doubleclick.net/~at/YJBCelnaio0vv_u8UIyX5Xgn-TI/0/di
http://feedads.g.doubleclick.net/~at/YJBCelnaio0vv_u8UIyX5Xgn-TI/1/di
http://feeds.feedburner.com/~ff/weblogsinc/autoblog?i=Ld7qd8HxAgM:16_fzvJUd9w:wF9xT3WuBAs http://feeds.feedburner.com/~ff/weblogsinc/autoblog?i=Ld7qd8HxAgM:16_fzvJUd9w:V_sGLiPBpWU
http://feeds.feedburner.com/~r/weblogsinc/autoblog/~4/Ld7qd8HxAgM