Filed under: Marketing/Advertising, Videos, TV/Movies
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In its latest ‘ad’, for a lack of a better term, Infiniti has taken the art of online video a step further, adding a heap of interactivity and, if we’re honest, some weirdness to the experience.
The video, called Deja View, starts off with two sharply dressed people arriving in an Infiniti Q50 at a nondescript location, with a bunch of windmills whirring in the distance (sure looks like Northern California to us). The pair doesn’t know who they are or why they drove to the middle of nowhere, and it’s up to them - and by way of this interactive video, you - to find out.
The video requires you to call a number, input a code, and then become a part of the experience, answering the mysterious couple’s calls and questions to make the story progress, which changes depending on the answers you give. Think of it as a modern* Choose Your Own Adventure* deal.
We won’t delve any deeper into Infiniti’s creative video campaign, but we can say that it’s worth watching, and fun to participate in - just make sure your phone has some battery power left. Head on over to Infiniti USA’s website to experience the full, interactive video, or head on below to watch the trailer and peruse the press release.Continue reading Infiniti launches creepily interesting ‘Deja View’ interactive online movie [w/video]
Infiniti launches creepily interesting ‘Deja View’ interactive online movie [w/video] originally appeared on Autoblog on Wed, 23 Oct 2013 17:32:00 EST. Please see our terms for use of feeds.
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