Filed under: Performance, Hirings/Firings/Layoffs, Infiniti, Luxury
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Remember when, during the Grand Prix of the Americas weekend last November, we told you that Sebastian Vettel had worked with Infiniti on the new G Coupe and that there’d be more of that kind of involvement on the way? It’s been made official with the three-time Formula One World Champion being named Infiniti’s Director of Performance.
Although the announcement is fresh, Vettel’s time on the job isn’t, Infiniti saying that Vettelwent to Japan, the Nürburgring and the Circuit de Catalunya to assist in the development of the Q50 sedan.
When we spoke to Andreas Sigl, the man in charge of Infiniti’s F1 collaboration with Red Bull, about the tie-up he had also said, “Like Mercedes has AMG and BMW has M - whether it’s called IPL or not - we want to have something in that space.” If the brand is still serious about that, Vettel’s chops could help them deliver the kind of performance they’d need as upstarts to challenge the ringleaders of that particular hi-po circus.
We might find out soon enough if Vettel’s s better at taking team orders from Infiniti than Red Bull. There’s a press release below with the officially sanctioned paragraphs outlining his new role.Continue reading Infiniti hires Sebastian Vettel as Director of Performance
Infiniti hires Sebastian Vettel as Director of Performance originally appeared on Autoblog on Wed, 27 Mar 2013 20:00:00 EST. Please see our terms for use of feeds.
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