Filed under: Marketing/Advertising, Videos, Chrysler
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Chrysler](http://www.paklinks.com/2012/05/24/imported-from-detroit-wins-grand-effie-award-for-effective-adv/#continued) Group’s “Imported from Detroit” ad campaign grabbed top honors Wednesday night in New York City, winning the North American Grand Effie Award as the most effective ad in the nation.
“Imported from Detroit was the Grand Effie winner because they sold the product, the category and the city,” said Deborah Sandler, President, Mars Chocolate North American and a Grand Effie jury member, in a news release.
Indeed. The two-minute Super Bowl commercial, titled “Born of Fire”, created a huge buzz for the city and for the Chrysler 200. The agencies Wieden+Kennedy and Universal McCann created it and Chrysler capitalized on it.
“The success of this campaign has contributed significantly to the company’s sales growth over 2010, and as a result of this success, Chrysler has paid off their government bailout six years early,” Chrysler said in its entry.
Other automotive winners at the Effie Awards included Porsche grabbing second place in the automotive category for “How Porsche created new relevance for a revered icon,” and Chevrolet taking third for “Chevy Volt, it’s more than electric.”
Kia also grabbed a third-place honor in the Single Impact Engagement category for its “Not your average slam dunk” commercial.
And for those feeling nostalgic, scroll down and check out the original commercial. It still gives us chills. You can also read more about the Effie Awards in the included press release.Continue reading “Imported from Detroit” wins Grand Effie award for effective advertising
“Imported from Detroit” wins Grand Effie award for effective advertising](http://www.autoblog.com/2012/05/24/imported-from-detroit-wins-grand-effie-award-for-effective-adv/) originally appeared on Autoblog on Thu, 24 May 2012 19:30:00 EST. Please see our terms for use of feeds.
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