Filed under: Car Buying, Etc., Marketing/Advertising, Videos, Chevrolet
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[General Motors](http://www.autoblog.com/tag/general motors) has good news for you if you’re in the market to pick up a new Chevrolet. The automaker is now officially offering consumers its new “Chevy Confidence” program that allows buyers to return any model they’ve purchased within 30 or 60 days with less than 4,000 miles on the clock and no damage. GM calls it the “Love It Or Return It” program. In addition, GM has applied special pricing on all of its 2012 models on top of all current incentives under the banner of “Total Confidence Pricing.” Each model carries a clearly-marked no-haggle price.
In order to announce the programs, GM has unveiled a rash of new ads, all featuring the dulcet tones of Tim “Pure Michigan” Allen. The spots offer variations on the same theme, each touting GM’s “best year ever” and the company’s new line of technologically-advanced products. The company moved 4.76 million vehicles globally in 2011, setting an all-time sales record in the process. You can check out the trio of ads set to barrage your television below, as well as the full press release.Continue reading Chevy kicks off 60-day return policy and no-haggle pricing [w/video]
Chevy kicks off 60-day return policy and no-haggle pricing [w/video] originally appeared on Autoblog on Tue, 10 Jul 2012 10:46:00 EST. Please see our terms for use of feeds.
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