I have long been a fan of the freaky genius that is David Lynch. Even when I have no idea what his movie’s about (Mulholland Drive](Mulholland Drive (2001) - Movie | Moviefone)) or think that one is about something, but have no way of corroborating if I’m right (Inland Empire](Inland Empire (2006) - Movie | Moviefone)), I love the sheer, unabashed weirdness that pops out of his enormous head.
Now, Mr. Lynch wants to sell me coffee. I love coffee! I love coffee even more than I love David Lynch, if that’s possible! Unfortunately, though, his “David Lynch Signature Cup Coffee” retails for $16.27 for a 12 oz. canister (or 8 oz. for $11.95). Unless he can assure me that Laura Dern picked the beans with her own hands, and that drinking a cup will allow me to watch sitcoms starring people with huge rabbit heads, at that price I think I’ll pass.
To be fair, all the proceeds go to Lynch’s scholarship fund at the American Film Institute. And you do get a dandy little container with Lynch’s face on it, which I guess would be good for putting pencils in or something. But even over at Amazon, where you can buy the coffee through their grocery division, the stuff is $20 for a pound of beans. That’s a little spendy, even if I do get a free pencil cup out of the deal.
Lynch is always interesting, though – he’s a proponent of Transcendental Meditation, and started a foundation to offer it to children suffering from ADHD and other forms of stress. And the director offers a daily L.A. weather report on his website. So really … why not sell coffee?
The coffee’s ad line reads “It’s all about the beans … and I’m just full of beans.” Indeed he is.
Check out a short video of Lynch talking about his coffee, after the jump.
Continue reading No, David Lynch, I Won’t Buy Your $20 Coffee