[http://www.blogcdn.com/www.engadget.com/media/2011/11/hector-salamanca.jpg](http://www.engadget.com/2011/11/08/nielsen-soon-to-be-seniors-adopting-smartphones-faster-than-any/)
If your granny recently purchased her very first smartphone, she's not alone. According to the latest Q3 figures from [Nielsen](http://www.engadget.com/tag/Nielsen/), Americans between the ages of 55 and 64 are adopting smartphones at a faster rate than any other age group. Just about 30 percent of all mobile-equipped, soon-to-be seniors now own a smartphone, marking a five percent jump over Q2 of this year. But they still have a long way to go before catching up with the 25-34-year-old population, 62 percent of which wield an OS-equipped handset -- higher than any other age demographic. Overall smartphone penetration stands at 43 percent across US cellphone owners, with Android ([still](http://www.engadget.com/2011/09/26/android-powered-56-percent-of-smartphones-sold-in-the-last-3-mon/)) leading the way with 43 percent of the OS market, and Apple leading all manufacturers, with a 28 percent share. Check out the full report at the source link below, or head past the break for a more graphic demographic breakdown.
Continue reading Nielsen: Soon-to-be seniors adopting smartphones faster than any other age group
Nielsen: Soon-to-be seniors adopting smartphones faster than any other age group originally appeared on Engadget on Tue, 08 Nov 2011 10:12:00 EDT. Please see our terms for use of feeds.
Permalink
http://www.blogsmithmedia.com/www.engadget.com/media/post_label_VIA.gif
GigaOM |
http://www.blogsmithmedia.com/www.engadget.com/media/post_label_source.gif