http://www.blogcdn.com/www.engadget.com/media/2012/04/netflixbuilding4.jpg Netflix recently let it drop that its users clocked in more than one billion hours of content-viewing in the month of June alone, although the big question for CEO Reed Hastings is how that relates to the company’s subscriber base. The results are in from its Q2 2012 earnings report, and it’s claiming 27.56 million subscribers worldwide, up from 26 million last quarter. In the US alone that includes 23.94 million customers, after it reported 23.4 million in Q1. While the number of new subscribers wasn’t as high as some had hoped, the good news is the company is finally back in the black, with $889 million in revenue providing $6 million in net income. On the flip side, a plan to launch service in an “additional attractive European market” in Q4 is expected to result in temporary losses, but we’ll find out more about those plans later in Q3.
One other issue that has been resolved is the search for a new Chief Marketing Officer resulting in the hiring of Kelly Bennett, formerly a marketing executive with Warner Bros. This morning Verizon and Redbox began to carefully pull back the cover on their competing offering, and Amazon has also been making significant waves in the space. However in response, Netflix says Amazon and Hulu Plus have yet to “gain meaningful traction” in relation to its viewing hours, and it expects Redbox Instant to face a “big challenge” to break into the existing top 3.
Developing…
Filed under: Home Entertainment, Internet
Netflix Q2 2012 earnings: 530,000 more US subscribers and a return to profitability originally appeared on Engadget on Tue, 24 Jul 2012 16:07:00 EDT. Please see our terms for use of feeds.
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