Filed under: Celebrity Interviews, Documentaries, Sundance Film Festival, Cinematical
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Documentary filmmaker Morgan Spurlock has returned once again to Sundance, where he broke out seven years ago with his Grand Jury Prize-winning debut, ‘Super Size Me.’ His latest is a self-proclaimed “docbuster” titled ‘The Greatest Movie Ever Sold’](http://www.moviefone.com/movie/the-greatest-movie-ever-sold/10053911/main) and it’s garnering a lot of rave reviews from critics and other festivalgoers out here in Park City.
A film about product placement and cross-promotional tie-ins, which itself is guilty of being filled with product placement and cross-promotional tie-ins, TGMES has been totally funded by companies advertising their brands on screen and, in the case of POM Wonderful juice, an above-the-title sponsorship.
I sat down with Spurlock, who wore a logo-embroidered blazer representing all the film’s brand partners, to discuss the new documentary and how non-fiction film relates to the world of corporate b*****ng.