This is a new one, at least to me.
Export growth mantra for cars made in India
TIMES NEWS NETWORK WEDNESDAY, SEPTEMBER 17, 2003 11:00:28 PM ]
NEW DELHI: For global carmakers, India is becoming a hot-shot export sourcing base. Advantage: Low-cost production and a high degree of improvement in quality. Now, cars from India are hot favourites among European buyers.
Backed by a high demand, made-in-India cars have started shrugging off the discount tag overseas. For example: MG Rover would market Tata Indica in the UK for 6,500-8,500 pounds (Rs 4.7-6.1 lakh) while the Hyundai Santro is being sold in Germany and Italy for 7,900 euro (Rs 4.3 lakh). And, this includes a nominal import duty of around 6 per cent in these countries.
The popularity of Indian cars is obvious. Alto and Santro were displayed by the multinationals at their respective stalls at recently held Frankfurt Motor Show.
“Indian made cars have come of age. The western manufacturers and buyers are also aware of the quality of Indian components and products and this has helped our manufacturers find a good market for their cars,” says Paresh, a consultant with McKinsey.
“Another advantage is Indian cars are priced lower than the products manufactured abroad, even if they are sold at 15-20 per cent premium. So, it’s a win-win situation for everyone,’’ he adds.
This shift is already helping manufacturers in India drive in higher profits.
For instance, Maruti’s export sales revenue in 2002-03 stood at Rs 670.80 crore, which is almost 7.4 per cent of its total sales revenue.
And manufacturers here are jacking up production back home. Hyundai, which has got an export order for around 30,000 units of Santro this year, intends to double it to 70,000 next year and is already hiking production in India to meet this demand.
Regulations, adds Hyundai Motor Europe vice-president Werner H Frey, are also favourable for India.
“We pay a lower duty for cars being imported from India than we have to pay for importing from Korea.”
Adds Dr V Sumantran, ED, Tata Motors, the risk factor attached to Indian cars has disappeared.
“With good track record, the risk perception is almost out of the window, which is enabling the companies to price their products better,” an analyst said.