[http://www.blogcdn.com/www.engadget.com/media/2010/10/hp201022.jpg](http://www.engadget.com/2012/01/12/monster-and-beats-electronics-discontinue-partnership-audiophil/)
Color us surprised, but word on the street is that [Monster](http://www.engadget.com/tag/monster/) and [Beats By Dr. Dre](http://www.engadget.com/tag/beats+by+dr.+dre/) are soon going to be a thing of the past. After years of pumping out fashion-forward, bass and treble pumping headphones that (debatably) changed the landscape of personal audio products -- and spawned a [slew](http://www.engadget.com/2011/03/15/soul-by-ludacris-headphone-series-priced-from-69-to-299-shi/) [of](http://www.engadget.com/2011/10/01/fiddy-cent-gets-into-the-headphone-game-with-sync-by-50-countdo/) [imitators](http://www.engadget.com/2011/11/17/fanny-wang-lets-you-make-your-headphones-as-ugly-as-you-want/) -- both companies have reportedly decided not to renew their five-year contract. *Businessweek* notes that two sources have confirmed that disagreements over "revenue share" and "who deserved the most credit for the line's success" stemmed the decision between the companies -- not surprisingly, Beats Electronics wanted more of both.
In the the followup, Monster will pump eight new headphone lineups featuring due out this year, Monster is also noted to have brought in 60% of its own revenue from Beats by Dre, and plans to shift its focus on older demographics, such as executive types, which the brand never exactly catered to. Notably, *Businessweek* also states that Beats Electronics will retain to the rights to the headphones iconic design, sound-signature and b*****ng. Considering Beats partnerships reign far with companies like HP and HTC, things probably won't be all doom and gloom for the company. Hit up the source link below for more details.
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Monster and Beats Electronics discontinue partnership, audiophiles rejoice originally appeared on Engadget on Thu, 12 Jan 2012 20:04:00 EDT. Please see our terms for use of feeds.
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