[http://www.blogcdn.com/www.engadget.com/media/2011/07/kinect-japan-1309979840.jpg](http://www.engadget.com/2011/07/07/microsoft-tells-japanese-gaming-division-to-try-try-again/)
Turns out, the home of Mario and Sonic is still a tough world to penetrate for Microsoft’s gaming division, despite its near-decade presence in the market. While homegrown Nintendo and Sony products receive much of the love and Yen, newly-hatched industry outsiders are left to fend for themselves. Having finally broached the one million mark in Japan for its five-year-old console, MS is shifting the focus to its Kinect launch failures. Unsurprisingly, the full-body motion control accessory hasn’t jump-kicked its way into as many Japanese hearts and households as the Ballmer-led company would like, so it’s shuffling the deck at its Japanese outpost in order to spin the strategy a bit differently. Announced via press conference today, Takashi Sensui – former head of the Home and Entertainment division – will now oversee the newly created Interactive Entertainment Business division. Also in the works are some very culturally-tailored IPs for the Kinect platform: the Suda51-produced Codename D and a version of Steel Battalion from Capcom. Whatever the result of this renewed push may be, it sure won’t be long before Microsoft gets to give Japan the old next generation](PS4 production to begin later this year?) college try. After all, third time’s the charm.
[Image credit via In.com]Microsoft tells Japanese gaming division to try, try again originally appeared on Engadget on Thu, 07 Jul 2011 01:22:00 EDT. Please see our terms for use of feeds.
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