Chew on this: two days after unveiling the developer preview of the next generation of its Windows operating system (“Hands On With Windows 8”](Previewing The Future: Hands On With Windows 8 | TechCrunch)), Microsoft filed a U.S. federal trademark registration for the word ‘CHARM’](http://www.trademarkia.com/charm-85420744.html).The description provided to the USPTO for CHARM is “computer programs; graphical user interface software; operating system programs”.