I think they just overbook - they keep on taking orders that which they can't deliver to schedule. They need to be more honest in their approach - If the order is going to take long, they should make that obvious from the onset. Bunto Kazmi for example has made it clear that she can't deliver any bridal outfits now till Jan 2010! That's like a years wait, but at least she's being honest.
The whole Rouge operation comes across as inefficient and lazy - The only way to contact them is through Faraz's mobile phone. They have never taken calls on their landline phone.
If they cant take calls throught a landline than they probably arent working to provide the clothes in a timely manner....
.... a person who is too lazy to answer a landline probably isnt capable of doing anything!