Re: Mazhar Kaleem- The prolific writer
okay mazhar kaleem is the best of all copy cats that I have read, but he is definitely not at the same level or even close to safi, period.
as far as your question about quality and wy ppl would keep buyng your stuff for 40 years. ishtiaq ahmed sold a bunch of junk for decades too didn't he? just because something is popular does not mean its good. with limited other options in current urdu writings, thats what ppl read.
lastly, ppl would not have forgotten imran series and ibn e safi. classics are there to stay.