Bollywood may not be kind to married actresses, but they sure have a special place in the ad world. Their marital status helps these heroines sell a host of goods, especially household products like soaps, biscuits and washing machines.
“Once married, Hindi film actresses stop being alluring and being part of the average Indian male’s dreams. People do not expect married actresses to run around trees. But they continue to enjoy a certain nostalgic relationship in the minds of the audience,” Sai Nagesh, chief growth officer of Dentsu Media India, told news agency.
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Aishwarya Rai Bachchan who boasts of a glitzy lineup of products like Lux soaps, L’Oreal beauty products and Longines watches.
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Juhi Chawla endorses eatable products like Kurkure snacks, Ashoka pickles and soft drink Rooh Afza in her kitty.
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Kajol is currently the brand ambassador of products like Knorr Soups, Olay cream, Alpenliebe candy and Whirlpool appliances.
Karisma Kapoor endorses electrical products like Khaitan Fans and household goods like Shaktibhog flour and Priyagold biscuits.
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Sonali Bendre endorses various products like Pril soap, Surya bulbs and tubes and Omega watches among others, was recently taken on board as the brand ambassador of the health brand Dr Morepen.
Bollywood’s married actresses a hit in ad world-ET Slide Shows-Features-The Economic Times