Marketing related careers

[Midnight_express_91]

Re: Marketing related careers

@X2

additionally there is a lot of proactive work in marketing analytics e.g. Profiling, Modeling, Segmentation, Attribution.
It is a huge and growing field, I would recommend you check out companies like Merkle, Nielsen, Hitwise, NM Incite, Acxiom, Epsilon, Exact Target, etc etc

Right now with proper profiling and modeling which identifies target audience so its not just how many people see your ad or promotion, but target people with right offer, at the right time, with the right message, in the right medium.

its no longer a passive post creative and execution measurement and analysis, it is pre campaign and execution guiding strategy, across all channels.

I work in the field so if there are specific questions, you can ask me here or via msg.

ill probably pm you in the next few days with some questions and thanks CB!!!