I found this interesting blog about Marketing Problems in Pakistan.Anybody care to answer some of the questions posted. X2 , and other Marketing Professionals
IBA Karachi Student Blogs! | Marketing Issues in Pakistan
Pakistan is a land with a staggering population of a 160 million and a market that has largely remained untapped. It falls under the umbrella of emerging markets and offers its own set of challenges to marketers. It may even prove evasive to conventional marketing wisdom. Major corporations have their eyes set on developing nations and they have a monumental task ahead of them. They need to realize that the G8 nations comprise a fraction of the world’s population. These nations might be rich, but their inhabitants are aging fast and this in my opinion is indicative of a stagnant market. In contrast, developing nations such as India, Pakistan and the “other 86%” of the world present a plethora of opportunities in the form of a prodigious consumer base of more than 4.5 billion plus. These consumers are more aware and are demanding their share of the consumer pie.
The following are some of the marketing issues that are pertinent to the market:
- What are the practical and conceptual problems of b*****ng an FMCG product in Pakistan?
- What are the problems of b*****ng an agricultural product in Pakistan?
- Pakistani exports are not branded properly in the international market.
- How to brand Pakistan and position it on the global business landscape.
- Dearth of marketing research and paucity of reliable data.
- Supply chain management issues and lack of coordination among channel members
- Lack of quality advertisements. Products are sometimes promoted in an unethical manner.
- Problems and difficulties faced by adverstising agencies in Pakistan.
- Lack of communication between different mediums.
- What are the extent of Corporate Social Responsibilities in Pakistan? Are they being fulfilled?
- The effect of smuggling in Pakistan.
- Lack of specialization and awareness amongst local manufacturers about the role of marketing. Marketing is taken “lightly” and is not considering an integral part of the business.
- Law and order situation. This is an external factor but important to the notion of marketing.
- Abundance of counterfeit products and their effects on mainstream business